Certified Freelance HubSpot Consultant

Hi, I'm Willem 👋

Scaling fast? I help growing teams turn their HubSpot chaos into a scalable, streamlined system that drives growth — so HubSpot finally works the way it should: driving results, not headaches.

Pick My Brain
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Trusted by leading companies

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What I Do

I Build Scalable HubSpot Systems for Fast-Growing Companies

I specialize in strategic HubSpot CRM implementations, not generic marketing services. With a background in both marketing and sales, I understand the full customer journey — and the internal processes behind it. My goal is to align your tools with your teams so that HubSpot becomes a driver of growth, not just another system to manage.

Operational Focus

I work hands-on with your team to translate real business processes into scalable HubSpot setups—whether it’s contact segmentation, lead scoring, reporting, or lifecycle management.

Team enablement

I don’t just “deliver and leave.” I embed with your team, act as a temporary team member, and make sure your people know how to maintain and evolve the setup after I’m gone.

Cross functional

I bring insights from years of experience across marketing, sales, and RevOps roles—so I understand the goals and constraints on all sides.

Ready to Get Your HubSpot on Track?

Book a free intro call and let's talk about what's working, what's not, and where I can help.

Pick My Brain

Good Fit Check

Are We a Match?

Not every company needs a freelance HubSpot consultant. Here's when working together makes sense.

01

You're a B2B Company

My experience is rooted in B2B sales and marketing. I understand the complexities of long sales cycles, account-based approaches, and the need for alignment across teams.

02

You value operations

I work best with teams who see HubSpot as more than a campaign tool. You want to improve processes, gain better insights, and drive efficiency across departments.

03

You're not looking for a one-off project

I’m not the guy you call to build that one report or fix that one workflow and then vanish. I work closely with your team to set up systems that scale — and stick

04

You have someone internally I can collaborate with

To make the setup stick, I transfer knowledge as we go. I work best when there’s someone in marketing, ops, or sales who wants to learn and help maintain what we build.

Don't Take My Word For It

What Clients Say About Me

"
"Willem is an expert in his domain. He navigates Hubspot faster than you can blink.The fact that he also understands what sales & marketing involves and knows what the best practices are is a great added value. If you doubt... contact Willem!"
VR
Vic R.
Business Developer @ Aaltra
"
"I've worked with many HubSpot freelancers, and Willem is one of the first people I would come to when I establish new teams. He is technically skilled and always at the forefront of new HubSpot updates, but perhaps more importantly, he cares deeply about the outcome for the customer. Working with Willem has been a pleasure, and I look forward to working with him again."
BR
Benjamin R.
Revenue Operations Leader
"
"Working with Willem has been one of the highlights of my time in Revops. He’s not just technically sharp - he’s a patient teacher, a strategic thinker, and someone who truly understands how to build scalable, efficient systems. If you're a company that needs RevOps horsepower but doesn’t have an in-house HubSpot expert, Willem is the secret weapon you want in your corner."
HR
Hayley R.
Revenue Operations Manager @ Cheqroom
"
"Never have I enjoyed working with a consultant as much as I have with Willem!From setting up our HubSpot environment to navigating the constant changes of an early-stage startup, Willem has helped us get the absolute most out of HubSpot for sales, marketing, CS, reporting,..., all while staying calm, kind and ever-smiling.I’ve always been skeptical about consultants, but Willem proved me wrong. "
JD
Jakke D.
Head of Operations @ Muto Mobility

Sound Like a Match?

Let's figure out the best way to work together. No commitment, just a conversation about your HubSpot goals.

Let's Talk

FOLLOW ME FOR MORE

Latest From LinkedIn

1748771426305
Willem Van Maele
Freelance HubSpot & RevOps Consultant
5d ·
I'll just leave this here 👀
#LinkedInVsReality
 
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1748771426305
Willem Van Maele
Freelance HubSpot & RevOps Consultant
1mo ·
Manually updating HubSpot meeting outcomes always frustrated me, so I've been looking into ways to automate it. 🔄

One simple automation you can run with Ops Hub Pro, but only if you're using the HubSpot Meeting Notetaker.

The logic: HubSpot meetings are associated to calls, which store the actual transcript. When a transcript becomes available, you can confidently set the meeting to 'completed'. ✅

The workflow: Since there are no meeting-based workflows, we start from a call-based workflow:

Enrollment trigger: Call transcript is available AND call is associated to a meeting with outcome = 'scheduled' or unknown
Custom code action looks for the associated meeting & updates the meeting outcome to 'completed'

This keeps your meeting records accurate without manual intervention after every call.

Ideally, this would just be default behavior. Even better if transcripts were stored on the meeting object itself instead of on a call—would make this whole thing unnecessary.
 
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1748771426305
Willem Van Maele
Freelance HubSpot & RevOps Consultant
1mo ·
HubSpot Pro Tip: Stop copy-pasting from PDFs. ✂️

Use a smart property to analyze and extract content from PDFs stored in a file property. 

It’s the perfect way to capture specific details from contracts, purchase orders, quotes,.. without the manual effort.
 
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Willem Van Maele
Freelance HubSpot & RevOps Consultant
4mo ·
Two weeks since our 2nd Belgian HubSpot User Group. Getting so many HubSpot geeks in the same room is always a thrill!

🔥 Koen Boncquet kicked us off with a sharp walkthrough of HubSpot’s new Data Studio and syncing features—clear steps to clean, shape, and align data without leaving HubSpot.

🤝 Simon Van Hende 🌉 wowed the room with a live introw.io demo—showing how to actually activate partnerships inside HubSpot, from intros to attribution.

🚀 Daniel Currin & Austin Birch shared a builder’s journey: from HubSpot customers → ecosystem founders → acquired by HubSpot—great lessons on focus, feedback loops, and shipping fast.

Big thanks to Aron Gosselin & Jonas De Mets for the stellar teamwork, as always.

hashtag#HubSpot hashtag#HUG hashtag#HubSpotPartner
 
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Willem Van Maele
Freelance HubSpot & RevOps Consultant
5mo ·
I’ve been playing with HubSpot's new Ad Performance Metrics + Formula Fields and I’m impressed with the reports I can build now. Here’s how to track CPC over time 👇

➡️ Reports → Create new report
🧩 Primary data source: Ad performance metrics
📈 Chart type: Line
🗓️ X-axis: Report date — Monthly
🔍 Breakdown: Ad network
🧮 Create a Formula field (CPC) with the following formula: DIV0(SUM([e_ad_metrics_imported_v0.hs_ad_amount_spent]), SUM([e_ad_metrics_imported_v0.hs_ad_clicks]))

And you're done!
 
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